This just makes zero sense to me - Im not even a big Cody fan - I just know what I saw all these years.
It started at the beginning of AEW with Cody losing to Jerico and the stipulation was he would never go for the AEW championship ever - so he'll never be in the main event in AEW. Thats a pretty big deal and sets the stage his entire tenure will be to boost other talent. He has to win some matches for this to work.
Then Cody discovered and put over Ricky Starks, put over Brodie Lee when he arrived and lost the TNT belt (he didnt just put over Brodie - Cody got humiliated and destroyed by design), put over Darby for him to become TNT champ. Hell, Cody even got crushed by Shaq and Jade to put her over.
Then Cody allowed Malakai Black to destroy him in 2 seconds and pin with a foot on his chest. If you watched any of the behind the scenes stuff of that, Black couldnt believe Cody let him win a match that clean and that convincing - Black sounded like a nervous little kid backstage so excited to win like that. Black thanked Cody and Arn like a hundred times.
I understand that hes hollywood and people hate him for it but some things just dont add up to me. Hes done tons for the benefit of other talent in AEW.
I actually like Cody and wish his stories felt like they had some weight but they don't. Losing to Jericho was more about setting up MJF.
Is Ricky Starks really over because of Cody or because he's got great charisma?
Cody didn't put over Darby, Darby was a far more popular star deserving of the push.
Shaq stuff was about Jade promotion.
Brodie winning was to push a big stable storyline at the time less about beating Cody and more about beating anybody in that fashion.
Does Malakai Black look impressive beating up Cody? Does nothing for me but waste Black's time in AEW, just my opinion.
I like Cody, I like his reality show from what I've seen. His wrestling act/gimmick/character is bullshit right now and the fact he's addressing the crowd about going heel tells you there's A LOT of Cody fans who feel the same way.