shinra-bansho
Member
Kinect was obviously an important part of their late-cycle strategy. And yes, they invested heavily in developing and promoting it. That isn't really the point I'm getting at.
It's that offering an unbundled SKU doesn't imply that Microsoft no longer have any interest in pursuing the consumers that buoyed the second half of last generation. I think that's a flawed premise.
It can simply mean they recognize they're not going to get those consumers now with a $500 box, regardless of Kinect. They're likely not going to get them with the unbundled $400 box either, and Sony isn't getting them now either. But by making the $500 Kinect SKU their only SKU they weren't competing as well as they could do for the consumers that are buying the system now.
It just seems premature to take their recent actions now to conclude that in a couple years' time they won't be making a concerted, and perhaps expensive, effort towards attracting those consumers again. Whether it will work and/or whether it will be too late at that time is a perfectly valid question though I concede.
It's that offering an unbundled SKU doesn't imply that Microsoft no longer have any interest in pursuing the consumers that buoyed the second half of last generation. I think that's a flawed premise.
It can simply mean they recognize they're not going to get those consumers now with a $500 box, regardless of Kinect. They're likely not going to get them with the unbundled $400 box either, and Sony isn't getting them now either. But by making the $500 Kinect SKU their only SKU they weren't competing as well as they could do for the consumers that are buying the system now.
It just seems premature to take their recent actions now to conclude that in a couple years' time they won't be making a concerted, and perhaps expensive, effort towards attracting those consumers again. Whether it will work and/or whether it will be too late at that time is a perfectly valid question though I concede.
There are like 4 instances of home consoles doing anywhere near 100% M/M increases in May-June transition in the last generation. One of those coincides with the release of Metal Gear Solid 4. One of those coincides with the 360S. June is generally/sometimes slightly stronger than May (i.e. it shows more than a 1.25x increase that would be seen if sales were just flat), but the typical increase can largely be explained by the extra week. So I don't really know why one would expect 400K next month.June is invariably a big month where 50-100% gains are typical regardless of what the big-thing-of-the-month happens to be. The reason I'd speculate for the uptick is that it's the end of the school year in many US schools. It should help start to give the first taste of data on the health of the console industry outside that's going to be driven primarily by people outside of early adopter/enthusiast types.