LOL. Same with pride month in June. It goes like this:
Black History Month
January = prep up marketing, send internal memo to employees saying check out TV ad X for the marketing
February = execute BHM marketing
March to December = nothing. Were done for the year
Pride Month
May = prep up marketing, including getting ready Linkedin rainbow logo only for June, send internal memo to employees to check out PR kiosk at next month's parade
June = execute PM marketing
July = Change logo back to normal
August to April = nothing. Were done for the year