DeNA yesterday released its operating results for October to December 2014. As it has promised before, the game business is still its core business, but now its got three strategies it wants to employ in the Japanese, Chinese, and Western markets.
These tactics are in line with what the mobile gaming giant calls its next mountain of coin consumption. DeNAs revenue peaked consistently each time it released hit titles in 2011, 2012, and 2013, and it aims to do the same for 2015.
DeNA in Japan
Final Fantasy Record Keeper (FFRK) proves to be an active source of revenue for DeNA, and the company plans to promote it further. FFRK will receive more updates, events (it was not noted if these were in-game or physical), and there will be a focus on acquiring casual users. A version for Western markets is in development.
DeNA is also working on about 10 Android/iOS game apps for iOS and Android, centred around original IP. There will be RPG titles launched in spring 2015, and the company will be evaluating new genres for development. There are multiple titles in the 2015 financial year pipeline, which will begin in the second half of the year.