Damn
I'm more curious to see how bad this is affecting other creators over Ethan's stuff tbh.
https://www.youtube.com/watch?v=Tn46t8NksX0
"Youtuber" as a career was always a bubble ready to burst in my opinion. There are plenty of creators that work hard and create quality content, but plenty more just yapping in a microphone for hours and getting paid (apparently until recently) a ton of money. How many advertisers paid to advertise on Leafy videos, and what kind of return did they get on their investment? I can't imagine that kind of advertising paying off.
Ethan seems to think he's entitled to make money on youtube because he's not a racist, but that's just not how it works. I get the impression that Youtube was able to fool some companies into advertising on their platform based on view counts alone, but the recent drama with the racist stuff caused them to look at what they're advertising on, and they're seeing a high risk/limited reward situation.
Ethan's channel is a pretty good example actually. Maybe an advertiser loved Vape Nation and decided to run ads on the channel. But then Ethan did the sic'd his followers on the WSJ reporter and the advertiser is now tied to that nonsense as well. When you advertise on Big Bang Theory, you know your ads will be running alongside the same stupid shit every week. With a youtube channel there's just no telling.
I think quality content on youtube will survive and continue to produce. People doing stupid stuff and getting rich may not, but I don't think that's the end of the world.