ToastyFrog said:
GMR was great because it took advantage of its unusual nature: the subscription-based distribution system meant it didn't have to worry about appealing to casual bookrack browsers by devoting half its covers to GTA/Halo/Next Big Thing du jour. That allowed it the freedom to devote space to games that often slip through the cracks in other publications. The mag had a fannish sincerity (not the same thing as fanboyism) to it that I really enjoyed. And they let me wax eloquent about Paper Mario and Marathon for longer than any sensible magazine should have.
I appreciate seeing this, even if it's from a fella we employed as often as possible, because Jeremy 'gets it.' When Warpig asks aloud why we paid him to write four pages on Shin Megami Tensei, not only is it akin to looking a gift horse in the mouth, which he's excellent at doing, but it also misses the point of what we were doing at GMR. The industry is full of enough high-rolling franchises, like Madden, GTA, whatever, that it almost doesn't matter whether we cover these games lightly, heavily, or not at all. They'll still sell in the billions whether we champion them or not. That's not to say they're not good games, they're excellent games, and they deserve to sell. But so do games like Shin Megami Tensei Nocturne, Phantom Brave, Phantom Dust, Otogi 2, and others. They are well-made games that deserve to sell just as any other. And so we tried to shine a light on those types of games. Smaller publishers need every boost they can get, whether they're fighting for shelf space, or editorial space. If you can't dig it, sue me.
If I can be self-centered to my own personal goals for a moment, I felt very strongly that GMR should not chase after what we thought the buying public wanted to read. I thought we should put in front of our readers what they needed to read. I wanted to put things in a magazine that most magazines don't seem to do much of any more. I wanted to make GMR a magazine that I, as a gamer, would want to read. Game magazines are still very relevant, perhaps not to net-savvy enthusiasts, but in an encyclopedic sense. We should be trend-setters, we should be the taste-makers. It's great to see Western-developed games make such huge strides, as it makes their Japanese counterparts wake up and shake the arcade-borne cobwebs out of their systems, adjust, transform and grow. But that doesn't mean it's all gangster-clothing and bullet-time. Someone needs to show both sides of the picture and that's what we wanted to do on GMR, and god bless, we had the freedom to do it. You can question us for that, but that is a part of our legacy, 25 issues strong. Thank you to all who contributed to our success over the past two years, whether through contribution, or reader support. It makes it worthwhile even now.
It won't be the last you'll see of this sort of thing come out of Ziff. We have a few things up our sleeve, so hang tight.