Eddie-Griffin
Cancer the womens baby so we can pregnant the panda, we are looking for igloos tonight Are you sexy?
https://9to5mac.com/2023/03/12/operations-headset-launch/
It looks like that Tim Cook may be helping cause some internal division at Apple by changing how things worked for years over time form before Steve Jobs left. Apparently he helped operations overrule the design team to push releasing Version 1 of the VR headset for this year. However, that may have created a fissure at the company internally.
To be fair, that does make more sense to put out a product and see what needs to be fixed and changed and put out iterations. The VR space has shown this several times already so it wouldn't make sense to wait until 2027 to put out a sunglasses sized product which ay even then, still might not be close to existing and we are still strapping something on our head for a high price.
Apple expects, at a ~$3000 price according to the article, to sell 1 million headsets in the fist year, which is up from an older rumor of them shipping a few hundred thousand in an older report thread. It seems they expect this version 1 product to sell quite well, and don't want to miss the opportunity so are pushing to pressure the teams to get it out in 2023.
The Financial Times which reported on this (which is paywalled) suggests that Tim Cook may be doing this for his legacy, as this wil be according to them the first major tech product release from him since he took over post-Jobs (I guess they forgot about the watch?) and that he wants this VR headset to be part of his legacy. Another article sourcing the FT report says that Apple has been working on this headset for 7 years. If that's true this Mixed Reality headset may be much more advanced than we are thinking.
This may explain why several VR makers are reacting, or in the case of a couple Chinese companies, rushing to beat Apple before they enter, they probably got wind of this news before we did awhile back.
All reports point to Apple launching its mixed reality headset — an augmented reality and virtual reality capable device — this year, likely at WWDC in June. But the Financial Times this weekend notes that the decision to ship now has been divisive inside the company.
The report says that operations team led by Jeff Williams wanted to ship a technologically-advanced headset as soon as possible, even if the device would be bulky and expensive. Members of the design team disagreed, wanting to wait until lightweight AR glasses product was feasible. Cook backed operations.
Although the idea of thin and light AR glasses sounds appealing, it is technologically impractical today and may still be for several more years. (Apple is reportedly working on a glasses project as a long-term goal, although several generations of headset will ship before it comes to fruition.)
The choice of timing is critical. According to the report, Cook and Williams acknowledge the state of the market and believe it makes sense to enter the fray now, even if the first-generation headset will be expensive and of limited appeal to consumers. The idea is to iterate and improve over time.
The first-generation headset is believed to be expensive (priced around $3000) due to the state-of-the-art technology being included like dual 4K OLED displays and advanced eye-and-hand-tracking sensors. The device is also believed to be relatively bulky and have short battery life; able to last about 2 hours per session. The company expects to sell about a million units in the first year.
The Financial Times report frames this as an operations versus design group divide:
Under Apple’s structure of ten years ago, Steve Jobs and the design team drove almost all decisions. Operations was in service of the design team’s wishes. That has shifted under Cook, with operations getting more power and visibility in the executive ranks. Significant design team leadership have also departed the company in the last five years, notably with Jony Ive leaving in 2019, and his replacement Evans Hankey also announcing she is leaving the company this year.Apple’s operations team wanted to ship a “version one” product, a ski goggle-like headset that will allow users to watch immersive 3D video, perform interactive workouts or chat with realistic avatars through a revamped FaceTime. But Apple’s famed industrial design team had cautioned patience, wanting to delay until a more lightweight version of AR glasses became technically feasible. Most in the tech industry expect that to take several more years.
Apple has even decided not to name a replacement for Hankey’s role. Instead, the design team will report to COO Jeff Williams.
It looks like that Tim Cook may be helping cause some internal division at Apple by changing how things worked for years over time form before Steve Jobs left. Apparently he helped operations overrule the design team to push releasing Version 1 of the VR headset for this year. However, that may have created a fissure at the company internally.
To be fair, that does make more sense to put out a product and see what needs to be fixed and changed and put out iterations. The VR space has shown this several times already so it wouldn't make sense to wait until 2027 to put out a sunglasses sized product which ay even then, still might not be close to existing and we are still strapping something on our head for a high price.
Apple expects, at a ~$3000 price according to the article, to sell 1 million headsets in the fist year, which is up from an older rumor of them shipping a few hundred thousand in an older report thread. It seems they expect this version 1 product to sell quite well, and don't want to miss the opportunity so are pushing to pressure the teams to get it out in 2023.
The Financial Times which reported on this (which is paywalled) suggests that Tim Cook may be doing this for his legacy, as this wil be according to them the first major tech product release from him since he took over post-Jobs (I guess they forgot about the watch?) and that he wants this VR headset to be part of his legacy. Another article sourcing the FT report says that Apple has been working on this headset for 7 years. If that's true this Mixed Reality headset may be much more advanced than we are thinking.
This may explain why several VR makers are reacting, or in the case of a couple Chinese companies, rushing to beat Apple before they enter, they probably got wind of this news before we did awhile back.