Data care of NPD Group
Reporting Period: 5/2/10 - 5/29/10
PlayStation 3 154.5K
PSP 59.4K
Xbox 360 194.6K
Wii 334.8K
Nintendo DS 383.7K
RED DEAD REDEMPTION 360 TAKE 2 INTERACTIVE May-10 945.9K
RED DEAD REDEMPTION PS3 TAKE 2 INTERACTIVE May-10 567.1K
SUPER MARIO GALAXY 2 WII NINTENDO OF AMERICA May-10 563.9K
UFC 2010: UNDISPUTED 360 THQ May-10 221.1K
UFC 2010: UNDISPUTED PS3 THQ May-10 192.3K
WII FIT PLUS W/BALANCE BOARD* WII NINTENDO OF AMERICA Oct-09
NEW SUPER MARIO BROS. WII WII NINTENDO OF AMERICA Nov-09
ALAN WAKE * 360 MICROSOFT May-10
POKEMON SOULSILVER VERSION NDS NINTENDO OF AMERICA Mar-10
SKATE 3 360 ELECTRONIC ARTS May-10
(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)
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Analysis from NPD's Anita Frazier:
Reporting Period: 5/2/10 - 5/29/10
PlayStation 3 154.5K
PSP 59.4K
Xbox 360 194.6K
Wii 334.8K
Nintendo DS 383.7K
RED DEAD REDEMPTION 360 TAKE 2 INTERACTIVE May-10 945.9K
RED DEAD REDEMPTION PS3 TAKE 2 INTERACTIVE May-10 567.1K
SUPER MARIO GALAXY 2 WII NINTENDO OF AMERICA May-10 563.9K
UFC 2010: UNDISPUTED 360 THQ May-10 221.1K
UFC 2010: UNDISPUTED PS3 THQ May-10 192.3K
WII FIT PLUS W/BALANCE BOARD* WII NINTENDO OF AMERICA Oct-09
NEW SUPER MARIO BROS. WII WII NINTENDO OF AMERICA Nov-09
ALAN WAKE * 360 MICROSOFT May-10
POKEMON SOULSILVER VERSION NDS NINTENDO OF AMERICA Mar-10
SKATE 3 360 ELECTRONIC ARTS May-10
(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)
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Analysis from NPD's Anita Frazier:
Anita Frazier said:Overall
"Although down this month, May sales reflect the third best-selling May on record after May '08 and May '09."
"The 360 platform, across hardware, software, and accessories, contributed the greatest share of revenue to industry sales for the month, and year-to-date."
"The PS3 platform has enjoyed the greatest percentage growth, with platform sales across hardware, software, and accessories up 32% for the month, and 28% year-to-date."
Hardware
"The portable hardware category contributed the most to the decline in hardware sales for the month, yet the NDS is the best-selling hardware system for May."
"Console hardware unit sales are, in fact, flat to last year. Declines in sales result from a lower average selling price this year compared to last."
"Compared to April, both the PS3 and the 360 platforms realized a unit sales increase in hardware."
Software
"Red Dead Redemption was the best-selling game for the month, achieving sales of 1.5 million units across both platforms. The game garnered spectacular review scores and in its first month at retail it has exceeded the lifetime sales of its predecessor, Red Dead Revolver, which was released in May 2004."
"May was the 10th consecutive month of year-over-year software sales increases for the PS3 platform. Combined with the hardware and accessories sales increases for the platform, the PS3 has really hit its stride."
"In May, 8 of the top 10 SKU's for the month were new releases, which was the case with March 2010 as well. When more of the top selling games are new releases, it pushes up the average selling price for software overall, positively contributing to total revenues."
"We have started to measure the consumer spend outside the physical new retail channel. During E3, NPD reported that in 2009, there was an additional consumer spend in the range of $4.5 to $4.75 billion on games content via these other vehicles including used, rental, subscriptions and digitally-delivered content. Our Games Acquisition Monitor and other consumer tracking services will continue to provide clients insight into these other avenues of consumer spend on games content. Moving forward, we plan to release a limited amount of this information into the public domain, either quarterly or semi-annually."
"Another measure of the increasing importance of the digital world is reflected in the percent of sales comprised by online capable games. For May year-to-date, 43% of total software units sold were online capable, as compared to 37% for the same time frame last year."
Accessories
"For the third consecutive month, the top-selling accessory item for the month is the Xbox Live 1600 point card. Video game points and subscriptions cards unit sales are up 12% on a year-to-date basis as compared to the same time period in 2009."