Before I start with this post I want one thing to be clear. I love JackFrost as a friend, and the things I'm saying here in no way intrude upon my manly love for him
Also please don't forget it's very easy to misunderstand emotions over the intarweb.
That said, Mr.Frost is actually misrepresenting the game.
Not everything is unlocked from the start. I'm not just talking about the items, or even the dogs themselves. But you cannot enter the dogs athletics competition before you have visited the gym. You can't visit the gym until you've improved your dog's stamina. That is that.
The game has competition, scores, community, goals... all of the standard game stuff:
As a dog trainer, you have a score and a rank. Your score improves as you get better at handling dogs (mine is about 800 at the moment, I think). Your dogs also have a score in the dog contests, but that's a separate beast and not the main score in the game.
The game has competition and community in similar volumes. Look at the Drinky Puppy Club. We have a growing community of real people playing and chatting about the game, and by god we will compete against each other with our dogs. There are already traces of this showing and only 4 of us are blogging at the moment.
Goals. If you pick up this game, and you play it for a bit, but don't feel the desire to be a good trainer (in game), I question your gaming heart. This game propels your desire to succeed with the cutest dogs you can imagine. Just when you think you're mastering one, you get enough money to buy a second, and you meet a whole new perspective. Jack said these dogs are all the same - that's NOT true. They all have unique characters and characteristics. You'll see!
Comparisons to Dogz are valid, so I will add my 2 cents to that. The dogs in Nintendogs are some of the cutest in-game dogs you will ever see. They are modelled on real dogs and have realistic motion capture. They interact with you and respond to both voice and touch. I don't know if recent versions of Dogz feature voice control, but the first release (which I played) did not. The dogs in Nintendogs are also three-dimensional. They roll around; they shove their butt in your face. They want to be loved.
I AM hyping the game, I will admit that, but I am loving it to bits and I just wanted to clear up a couple of misconceptions that JackFrost seems to be passing on to people.